# Digital Product Seller Weekly Review Template

中文说明：这是一份给闲鱼、Goofish、小红书、微信和小店数字产品卖家的免费周复盘模板。它适合记录每周销售额、毛利、最高毛利商品、主要咨询问题、退款或关闭原因，以及下周动作。

## Weekly Review Fields

| Field | 中文字段 | Why It Matters |
| --- | --- | --- |
| Week | 周次 | Keeps review records grouped by week |
| Weekly sales | 本周销售额 | Shows whether revenue is moving |
| Weekly gross profit | 本周毛利 | Shows whether costs and support are eating the sale price |
| Highest-margin product | 最高毛利商品 | Identifies which SKU deserves more focus |
| Main buyer question | 主要咨询问题 | Reveals what the listing page does not explain clearly |
| Refund or closed-order reason | 退款/关闭原因 | Shows whether the issue is price, delivery, expectation, or usage |
| Next-week action | 下周动作 | Turns review into one concrete change |
| Reviewed | 是否复盘 | Prevents collecting rows without acting |

## CSV Sample

```csv
周次,本周销售额,本周毛利,最高毛利商品,主要咨询问题,退款/关闭原因,下周动作,是否复盘
2026-W25,298.50,236.80,Excel副业记账表,买家想知道表格会不会自动算利润,买家未付款关闭; 有一单担心不会使用Excel,把详情页补上自动统计说明和截图,是
```

## How to Use It

1. Fill one row every weekend.
2. Start with only real orders, real buyer questions, and real refund or closed-order reasons.
3. Choose one next-week action: change title, cover, listing description, price, delivery script, or refund boundary.
4. Review whether that action reduced repeated questions or closed orders the next week.

## Free Online Tools

- Online weekly review generator: https://ronnie2025.github.io/ai-agent-workbench-starter-pack/weekly-review-excel-template.html
- Free CSV sample: [`../samples/weekly-review-sample.csv`](../samples/weekly-review-sample.csv)
- Free Excel / CSV landing page: https://ronnie2025.github.io/xianyu-virtual-product-ledger-sample/
- GitHub Gist mirror: https://gist.github.com/Ronnie2025/3736aec6940fc68210ac615816f1e407

## Full Excel Pack

The full Excel pack is separate from this free sample. It includes a dashboard, order ledger, cost and inventory sheet, pricing calculator, weekly review worksheet, listing copy, delivery script, and after-sales boundary replies.

- Product page: https://ronnie2025.github.io/ai-agent-workbench-starter-pack/side-hustle-ledger-excel-pack.html
- Xianyu / Goofish secured purchase: https://www.goofish.com/item?id=1057975295736

## Boundary

This is a bookkeeping and review template. It does not promise sales, traffic, profit, followers, payback, or any business outcome. It does not include marketplace accounts, API keys, payment accounts, scraping tools, auto-delivery bots, or platform-rule bypasses.